Recently, PayPerPost has come up on several sites I monitor. Even more recently, several individuals and posts closer to home have discussed some of the issues, and as a result, I’ve decided to weigh in with my own two cents.
To start off, the idea of PayPerPost as a service makes a degree of sense. I mean, consumer reviews of products are useful in helping other consumers decide to use a product, and why shouldn’t a company spread some money around to help with potential advertising/feedback?
The problem, however, is with the end result. One comment I have read sums up a lot of my feelings about PayPerPost reviews, “There really isn’t much review on those reviews”. Really, the quality of a lot of reviews just really stinks. In some instances, the ‘reviews’ boil down to link spam, resulting in at least one index service delisting some web. However, individuals still get paid for these sorts of posts, so where is the incentive to improve upon quality? Thankfully, PayPerPost has already recognized this, and is close to introducing segmentation so that companies can choose quality over quantity. I know from my opinion, I prefer reviews where someone has actually used something, as opposed to casually looked it over, and as a result, when I do my own reviews (mostly books), I try to be sure to actually read the entire thing, and don’t hesitate to point out deficiencies.
Another problem I have is again centred around the actual bloggers. This problem is quantity and consistency. There are one or two sites I read that are basically reviews or news of products. I have no problems with these sites, as they are focused on a specific area. This focus actually enhances their credibility, as I am more likely to believe a software review from a guy who consistently reviews software than a guy who jumps from software, to loans, to a baby alligator pet show in downtown Manhattan. This problem becomes worse when a blogger posts several sponsored posts on a variety of disjoint topics making it that much harder for an individual to find any meat on the site.
While I am not expecting something super professional, it would be nice to see some extra thought in some of the many sponsored posts I have seen. Taking some extra time for quality, rather than several being quickly pumped out several sponsored posts could serve to improve credibility, and with the shift to segregation, some extra quality and credibility can only serve to improve the number of opportunities individuals have access to.